About Us
Made Of Love,Light & Luxury....
MysticBeauty101 Cosmetics is a luxury beauty house and Nigeria’s leading runway beauty brand, renowned for creating high-fashion beauty experiences through innovative makeup artistry and premium cosmetic products. The brand has become a trusted name among prestigious fashion platforms, designers, models, celebrities, and fashion creatives, delivering exceptional beauty solutions that embody elegance, glamour, and excellence.
Beauty Beyond Limits. Luxury Beyond Expectations.
Made Of Love, Light & Luxury…
MysticBeauty101 is a luxury beauty brand devoted to delivering a personalized approach to clean, non-toxic, plant-based, and cruelty-free skincare and makeup for both women and men. Rooted in innovation and inspired by elegance, we create high-performance beauty experiences that celebrate individuality, confidence, and timeless sophistication.
Why Mysticbeauty101
What Makes MysticBeauty101 Cosmetics Different
MysticBeauty101 Cosmetics is a luxury, runway-driven beauty brand built on innovation, artistry, and uncompromising performance. Unlike conventional beauty brands, MysticBeauty101 bridges the gap between high fashion and everyday beauty by delivering professional-grade products inspired by the demands of the runway.
What Sets MysticBeauty101 Apart
– Nigeria’s Leading Runway Beauty Brand with extensive experience in high-fashion shows, editorial campaigns, and celebrity beauty.
– Advanced Micro-Skin System Technology, featured in the Ultra HD Skin Foundation, allowing makeup to synchronize seamlessly with the skin for a natural, second-skin finish and over 24 hours of flawless wear.
– Luxury Meets Performance, combining sophisticated formulations with lightweight textures and buildable coverage that perform beautifully both on camera and in real life.
– Inclusive Beauty Philosophy, creating shades and products designed to complement diverse skin tones and undertones, particularly African complexions.
– Professional Makeup Artist Standards, with products developed to meet the expectations of runway artists, beauty professionals, models, and makeup enthusiasts.
– Fashion-Forward DNA, inspired by editorial beauty and international runway trends, bringing high-fashion glamour to everyday makeup.
– Commitment to Excellence and Innovation, continuously redefining beauty through premium quality, creativity, and modern formulations.
CRUELTY FREE
We Are Proud To Say All Our Products Are 100% Vegan
Clinically Tested &
100% Cruelty Free.
How’s That For Knowing What Our MysticBeauties Love?
TREAT YOURSELF
We Are All About Creating Amazing Products That Would Make All Amazing Mysticbeauties Around The World Feel & Look Beautiful & Handsome While Maintaining Skin Integrity .
Whatever Your Skintone, We Want To Make Products You will Love – Products That Are As MYSTICBEAUTY As You.
STORY ABOUT THE FOUNDER / CEO
Joyce Chukwueloke, widely known as MysticBeauty101, has nurtured an enduring passion for beauty from childhood into adulthood, transforming what began as a fascination into a remarkable career and global beauty vision.
Her journey into the world of fashion and beauty began at a young age when she ventured into modelling shortly after completing high school. While pursuing her studies in Broadcast Media, her love for beauty continued to flourish, inspiring her to further her expertise in Beauty Therapy at the prestigious International Academy of Health & Skincare in Sandton, Johannesburg, South Africa. It was there that the vision for MysticBeauty101 Cosmetics was born.
Driven by an unwavering commitment to excellence, Joyce gained invaluable industry experience by working with one of the world’s leading beauty companies, L’Oréal NYX Professional Makeup South Africa, where she further refined her artistry and deepened her understanding of the global cosmetics industry.
Believing that everyone deserves to look beautiful, feel confident, embrace their individuality, and maintain healthy skin integrity, Joyce perfected her vision by creating a luxurious yet affordable beauty brand dedicated to inclusivity. MysticBeauty101 Cosmetics offers non-toxic, plant-based, clinically tested, and cruelty-free skincare and makeup products thoughtfully designed to complement and celebrate all skin tones around the world.
Today, Joyce stands as a visionary beauty entrepreneur, makeup artist, and founder of MysticBeauty101 Cosmetics—a brand built on innovation, elegance, inclusivity, and the belief that beauty should be both luxurious and accessible to everyone.